- Bachelor Degree in Human Resource Management University of Southern Queensland
”I have been in the Real Estate property line in Kuching since 2012 and joined Elica Sdn Bhd in 2017. I enjoy the process of assisting customers to find the most suitable Home for them by sharing valuable knowledge and guidance. Besides providing friendly, helpful services to the customers, I also believe in always respecting a customer’s choice a fundamental value to providing better service.”
Shirley Sia
Sales & Marketing Executive
”Having been with Elica for 6 years, my greatest joy is being able to help my clients find their ideal home. It is a myriad of problem solving, addressing client needs and provision of guidance, especially for the first-time home buyers who often have doubts and uncertainties.”
Sun Suk Ping
Director | Sales Manager
Academic Qualification
- Bachelor Degree in Information Technology Management University of Southern Queensland
Business Interests:
• Ensure the provision of quality homes and competitive packages to homeowners as well as investors in line with ELICA’s values.
• Develop and monitor marketing plans, pricing strategies, and event budgeting
• Liaise with clients and institutions to ensure prompt financial transactions.
• Design and implement strategic sales plans that expands company’s customer base and ensure a strong brand presence
• Supervision of administrative works
• Objectives setting, coaching and performance monitoring of sales representatives and appointed agencies
• Coordination with panel lawyers, panel bankers, project and site team members
• Oversee achievement of objectives through effective planning, setting sales goals, analysing data on past performance,and projecting future performances.
Esther Kong Chung Ming
Finance Director
Academic Qualification:
- Degree of Bachelor of Science with Upper 2nd Class Honors in Applied Accounting Oxford Brookes University
- Advance Diploma in Certified Accounting Technician FTMS, Kuching
Business Interests:
• Liaise with external auditors/tax agents/company secretary and bankers
• Manage loan applications and project funding
• Manage and monitor monthly claims and payments
• Forecasting cash flow projections
• Tax planning with consultants
• Monitoring project cost
• Preparation of project evaluations and viabilities
• Human Resource management
• Manage and oversee company accounts
Carissa Goh
Sales & Marketing Executive
Academic Qualification:
- Bachelor Degree in E-Commerce USCI University
“I have been with Elica since 2015, and have since accumulated a decade worth of valuable experience in the property sector. From groundbreakings to handovers, it’s a joy to be able to follow through each development from ground up. I pride in working closely with clients and am well-versed in multiple languages and dialects ( English, Mandarin, Bahasa Melayu, Hokkien, etc) to ensure a great experience us all.”
Arlene William
Sales & Marketing Executive
Academic Qualification:
- Diploma in Business Studies MARA University of Technology
Arlene: ”I joined Elica Sdn Bhd in 2020 and have been active in the property industry for 3 years prior. My passion has always been sales. I’ve spent 7 years in a legal firm dealing with property conveyancing matters related to Government and Public financier institutions. Thus, have a vast industry knowledge that will aid my customers. I can speak fluently in English, Bahasa Malaysia, Bahasa Indonesia, Hokkien and Iban.”
Dato Bobby Ting Sie Ching
Managing Director
Academic Qualification
- Masters in Business Administration (MBA)
University of Technology Sydney, Australia
- Bachelor of Business (Majored in Management & International Business)
University of Technology Sydney, Australia
- Diploma in Business and Commerce
UTS Insearch Sydney, Australia
Business Interests
• Prepare long-term and short-term goals and company objectives
• Plan cost-effective business strategies
• Guide and maintain the performance of the company
• Develop strategic operating plans
• Manage financial investments and business ventures
• Provide leadership and motivation to all employees
• Supervise executives and managers
• Provide the company and employees with a clear vision for future achievements
• Ensure bottom-line profitability
• Develop reporting tools to monitor the ongoing performance of the company
• Lead strategy for new development and clients
• Establish relationships with industry and marketing experts
• Establish thought leadership through publication
• Build the company public profile through networking, conferences, and speaking engagements
Joyce Khoo
Digital brand marketing manager
Academic Qualification:
- Bachelor of Media & Mass Communication (Honours) Royal Melbourne Institute of Technology (RMIT)
"There is a story to tell behind everyone and everything, even the buildings we inhabit and the people that made them.
ELICA goes the extra mile in telling those stories and I love that I get to play a part in that."
We welcome your valuable opinions and suggestions, which we will use to further improve our CSR activities in the further.
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